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Analysis of Current Situation and Trend of Maternal and Infant Consumption Market

Issue Time: 2017-11-20 14:59:43

1) 90s of last century - 1999, maternal and child industry is still in its infancy, maternal and child products stores are rare.
2) From 2000 to 2009, the mother-baby industry entered a stage of rapid development. On the one hand, the retail channels expanded to supermarkets and convenience stores. On the other hand, with the launch of B2C online shopping platform by Leyou in 2000, Maternal and child stores under the chain of online shop-based.
3) From 2010 to 2015, the mother-baby industry entered the golden period of eruption. In 2010 Taobao, Jingdong, Amazon have run the maternal and child channels as a symbol, a comprehensive e-commerce platform to become the main way of maternal and child online shopping;
4) After 2015, the mother-baby industry has entered a mature period. At present, most of the enterprises are still mainly engaged in offline sales. In the future online and online markets will gradually be opened up, and their penetration rate will rise. With the implementation of this year's comprehensive two-child policy, the mother-baby industry undoubtedly ushered in a great opportunity for prosperity. Among these, the competition in online channels in particular will be even more fierce. According to the statistics of Talkingdata, in 2013, the investment and financing projects related to the mother-baby industry amounted to 43 with an amount of more than 7 billion yuan, of which 12 were maternal and child e-commerce projects with an investment amount of over 2.3 billion yuan, Projected broad prospects for the mother electricity business.
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